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Gmail Unsubscribe Link: Marketers Forced to Become Relevant
In case you haven’t already seen it, news was announced late last week that Gmail will start adding an unsubscribe link to marketing communications – whether they are legitimate or not. Email marketers...
View ArticleThe Great Native Advertising Scam
Fresh from the Guardian’s recent Changing Media Summit, it was clear from discussions onstage that native advertising is experiencing something of a meteoric rise and this is only set to continue. We...
View ArticleThe Content Marketing ROI Calculator
CONTENT MARKETING IS EVERYWHERE There is no doubt now that we are in the midst of a content deluge. This infographic by DOMO breaks down the amount of content published on the internet every day;...
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The Trouble With Content Marketing
‘Content Marketing’ as a phrase has seen huge growth in usage over the last few years, and can be defined as: “Creating and distributing valuable, relevant and consistent content to attract, engage and...
View ArticleContent Marketing is For Life, Not Just a Campaign
CONTENT MARKETING IS FOR LIFE NOT JUST A CAMPAIGN How many times must a consumer be exposed to your marketing message before it changes his or her behavior? According to one study, subjects “voiced a...
View ArticleForget Social Media Monitoring – Here Comes “Content Listening”!
If you have spent any time in digital marketing over the past few years, you’ll no doubt be aware of ‘social listening’ or ‘social media monitoring’. Social media monitoring has gone hand-in-hand with...
View ArticleCraft a content strategy with these five questions
Craft a content strategy with these five questions If you’ve been reading our blog up until now, you’ll have seen a lot about content marketing, content measurement and customer insight through...
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Waiting to Get Lucky With Content Marketing?
Waiting to get lucky with content marketing? “We’re up all night to get lucky” rings out the smash hit of 2013 by Daft Punk. Pretty much where most content marketers sit, too. Long hours of slog, up...
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How to Tie Your Content Marketing Measurement to Business Results
How to tie your content marketing measurement to business results Kudos to the folks over at Contently whose latest report reveals that 90% of marketers are uncertain that their key content metrics are...
View ArticleIn the Beginning Was…A Content Marketing Strategy
In the beginning was…a content marketing strategy As content marketing grows in popularity and more and more examples of best practice come out every day, it’s not hard to fall into the trap of...
View ArticleThree changes that make linking your content to conversions easier
Three changes that make linking your content to conversions easier If you were to take stock of all the literature out on content marketing, you’d be forgiven for thinking that content marketing’s sole...
View ArticleAttention Metrics: What They Are and How Content Analytics Makes Them Useful
Attention metrics: What they are and how content analytics makes them useful Historically, digital activity has been measured by volume – whether social interactions or web metrics like page views,...
View ArticleContent Recommendation: Content Strategy Must Come Before Content Technology
The content marketing industry has grown into a seismic $4billion industry: powered by millions in investment from online publishers and marketers. Yet despite this, many are still struggling to get...
View ArticleThe Content Metrics You Should Use To Measure Your Content Strategy
If you’re intending to use content to market a business (and, in 2014, who isn’t?!) you need a content marketing strategy that will both enable you to get the most out of your time and effort, and...
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How Content Marketing Software Will Solve Your Content Shock Woes
How content marketing software will solve your content shock woes Earlier this year, Mark Schaefer introduced the idea of “content shock”. Content shock introduces basic economics to the world of...
View ArticleInsight Through Content: Better Customer Understanding = Better Customer Service
There is no doubt that content marketing as a practice is beginning to be widely adopted by organizations. That said, whilst content seems to be infiltrating every aspect of the customer-centric...
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Relevant Content Demands Insight
We are squarely in an internet age where content relevance matters. Every brand is now a publisher. Every person is now a publisher. And, last time I checked, traditional publishers are also...
View ArticleThe Right Content, At The Right Time, Through The Right Channel
If you have been doing content marketing for enough time, you’ll soon realize that effective customer engagement requires more than simply publishing the same content to an aggregate audience. No...
View ArticleIf Content Is King, Then That King Is Dead.
Is content really king any more? Back in 1996, when Bill Gates uttered those fateful words, “Content is king” the online world was a different place. Content really was king at a time when the internet...
View Article5 Things To Consider When Outsourcing Your Content Creative
As content marketing gains in popularity as a practice, oftentimes, a brand – however sizeable – does not have the resource to write content in-house or the patience to go through a buttock-clenchingly...
View ArticleAttention Metrics: What They Are And Why You Should Care
Historically, digital activity has been measured by volume – whether social interactions or web metrics like page views, visits or unique visitors. The problem with these types of metrics is that they...
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What I Learned From Content Marketing World 2014
After a very tiring but enjoyable week in Cleveland, I have tried to write up the top learnings from what was a superb event. 2500 content marketers in one place, hundreds of sessions, and Kevin...
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How To Use Content To Reengage Cold Leads
Blowing hot and cold We’ve all been there.You’ve struck up a rapport with your prospect. You’ve qualified them to the point where a scope of work has been agreed. Perhaps, a contract has even been...
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Demand Generation For Dummies: What Is Demand Generation?
What is demand generation? Demand generation is integral to the ongoing health and success of your business. In its least complicated form, ‘demand generation’ is a catch-all phrase that covers all...
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How To Get The Most Out Of Any Digital Marketing Conference
If there is one thing the digital marketing world is not short of its digital marketing events. In the U.S. alone, there are nearly 150 major marketing conferences – about three a week. It’s incredible...
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